Brand Extension | ENGIE Distributed Solar

Recharging a solar energy brand

In 2018, our client SoCore Energy was purchased by ENGIE to expand its solar energy footprint in the United States. DoubleTake Design was tasked with updating all of the company’s marketing materials, website and signage using the ENGIE brand guidelines. We continued to support the marketing team following the rebrand, creating social media campaigns, collateral materials, videos, signage and presentations. Ultimately the website content was transitioned to the ENGIE North America website, and the ENGIE Distributed Solar social media channels were shut down. Our team now works with the ENGIE NA marketing team on event materials, videos, newsletters and more.

Website Design & Development

DoubleTake Design built a custom WordPress website in 2015 for SoCore Energy. WordPress, a highly scalable Content Management System (CMS), enabled us to maintain and update the site effectively as SoCore was acquired by Edison International and later by ENGIE. Eventually, the site, and those of other companies acquired by ENGIE, was shut down and its content moved to ENGIE-NA.com. Here’s a video showcasing the ENGIE Distributed Solar website:

The ENGIE Distributed Solar website was designed to be fully responsive and provided a consistent user experience across all devices.

engie distributed solar website pictured on responsive devices

Videos

We worked with the Chief Marketing Officer to develop this video series, which highlighted ENGIE’s commitment to create restorative habitats around every distributed solar project, the benefits of community solar, and its largest rooftop solar installation.

Signage

Site Signage

Our team developed signage for the solar development sites to identify the project developers and share the community benefits of each specific solar array. We also designed educational signage, sharing information about how the solar array works, the importance of pollinators, and about how the native plantings around the array support wildlife in the area. School groups and community organizations visit some of the sites, so the content was developed to communicate to all ages.

Two ENGIE solar site signs on a chain link fence surrounding a solar site with pollinator friendly plantings
Educational infographic sign by an ENGIE solar site with pollinator-friendly plantings

Interior Office Signage

Signage was created to communicate brand differentiators and brighten the Chicago office.

Welcome banner at ENGIE Distributed Solar Chicago Office

Exterior Office Signage

The ENGIE Distributed Solar headquarters in downtown Chicago is right next to the “L” train, and the CMO had the great idea to take advantage of this visibility to thousands of commuters daily by adding some informational graphics to their office windows. We designed the signage and worked with a production partner to select material that let the perfect amount of light into the offices. We also oversaw the production and installation process.

Four window banners on building exterior

Marketing Materials

Pocket Folder & Flyers

We developed a fact sheet template for projects, a case study template, and other flyers and materials to support the development team’s communication needs.

pocket folder with inserts
Project Profiles

United Power case study mockup

two flyers

trade show flyer

Dairyland Case Study Mockup

Holiday Card

ENGIE holiday card with envelope and pen

Event Materials

Banners & Leave behinds


ENGIE orange retractible banner at an event

March Madness Event Materials

Evite, Bracket Sheet, Welcome Poster & Slideshow

ENGIE March Madness Evite shown on a mobile phone
ENGIE March Madness Bracket Flyer
ENGIE Solar Site Infographics for slideshow at March Madness Event
Man holding an ENGIE March Madness Event Poster
Man holding an ENGIE March Madness Event Poster
ENGIE Solar Site Infographics for slideshow at March Madness Event

Forms

For all client- and prospective client-facing electronic materials such as proposal templates and reports, we’ve created custom-designed Word templates with an ENGIE theme — including brand fonts, colors and text style sheets, as well as options for title page images — making it easy to create consistent, graphically-appealing materials in house.

Mockup of RFP forms

Advertising

These print ads were featured in magazines and program books.

Presentation Design

Using the ENGIE provided PowerPoint template, we updated it with Distributed Solar imagery and helped the team build presentations on-demand.

dtdt engie case study ppt presentation design title slide
dtdt engie case study ppt presentation design title slide
dtdt engie case study ppt presentation design title slide
dtdt engie case study ppt presentation design toc slide
dtdt engie case study ppt presentation design divider slide
dtdt engie case study ppt presentation design slide
dtdt engie case study ppt presentation design divider slide
dtdt engie case study ppt presentation design text slide

Promotional Giveaways

Giveaways included everything from educational coloring pages for school children to custom-packaged honey that was made from honey at an apiary on an ENGIE Distributed Solar site.

dtd engie case study promotional giveaway I love solar power sticker
dtd engie case study promotional giveaway pollinator book mark
dtd engie case study promotional giveaway custom labeled Solar Farm Honey and hang tag
dtd engie case study promotional giveaway solar energy coloring book

Ready to power up your brand revitalization?

“DoubleTake Design is very good at tying everything together into a consistent look and feel. Their design talents work at a strategic level to support the brand, as well as a practical level to support our sales and marketing needs.”
Former Chief Marketing Officer
ENGIE Distributed Solar