Brand Extension | fairlife, LLC

Nourishing a fast-growing dairy brand

fairlife^® began in 2012 with the belief that milk and its natural health benefits can be used to create great-tasting products that nourish consumers and fit into their modern lifestyles. Its ultra-filtration process flows milk through special, soft filters to concentrate the protein and calcium and filter out most of the sugar, resulting in rich and creamy, delicious and nutritious dairy products.

DoubleTake Design came onboard in 2018 to support the Communications department’s efforts to build brand awareness and launch new products. Over the years, our partnership has expanded and we support the sales, influencer, and activation teams to continue to connect the fairlife brand to its health-conscious customers.

Marketing Materials

Annual Stewardship Report

We were honored to help bring this first annual Stewardship Report to life for fairlife. The goal of the report was to highlight fairlife’s progress on its journey to nourish people in a manner that also cares for the:
communities where we live and work,
animals on our supplying farms, and the
planet, which provides the resources

Our team provided several design concepts (below) that conveyed fairlife’s benefits, values and key results. The leadership team ultimately selected the concept we called “Milk Road,” which features people living their best lives, nourished by fairlife, with infographic-style data that measures the journey toward the company’s very important goals.

View Report

Annual Stewardship Report Concepts

fairlife LLC Annual Report Milk Road Concep

fairlife LLC Annual Report Concept Circles

fairlife LLC Annual Report Concept Heart

fairlife LLC Annual Report Concept Travel Journal

fairlife LLC Annual Report Concept Splash

Brochures

Fact Sheets

Montage of all fairlife fact sheet on a brown wood background

3 page fairlife fact sheet on a brown wood background

2 page fairlife DHA fact sheet on a brown wood background

3 page fairlife UFM fact sheet on a brown wood background

2 page fairlife nutrition plan fact sheet on a brown wood background

2 page fairlife Smart Snacks fact sheet on a brown wood background

2 page fairlife creamers fact sheet on a brown wood background

2 page fairlife YUP! fact sheet on a brown wood background

Forms

Press Release Templates

fairlife nutrition plan press release template sample on a laptop

Signage

At fairlife’s modern, barn-inspired corporate office in Chicago, they added a workout area and wanted to separate it from the open-concept office space. We designed a movable wall, with graphics highlighting the Core Power brand on the workout side and other fairlife brands on the side facing the dog-friendly work spaces.

fairlife office office signage

Press Kits

To introduce products and launch new products to the media, we design and create various sized boxes and insert trays, along with supporting marketing materials and swag, and handle fulfillment for all shipments.

fairlife blue Press Kit with cow head on brown wood background

opened fairlife blue Press Kit with cow head on brown wood background, kit contains brochure, custom USB loaded with fact sheets and fairlife smart snacks product line

large and small fairlife ice cream press kits

Note card in a fairlige Light Ice Cream Press Kit

Dry Ice Card in a fairlife Ice Cream Press Kit

Fulfillment

Our fulfillment house handles everything from product storage to box and tray assembly to insertion of marketing materials, loading of photos, press releases, fact sheets onto custom USBs, and shipping for all press kits.

Infographic Development

Holiday Survey

To understand how 2020 might change the holiday season for Americans, fairlife conducted a survey and shared the results in an infographic that was unveiled during a virtual event with key media. fairlife partnered with Amanda Mushro of TLC to host the event, and delivered pairings of custom holiday cookies and fairlife milk for each participant to enjoy while Amanda shared the survey results, lifestyle hacks to elevate holiday traditions, and tips for de-stressing before and during the season. We designed the evite and the infographic. The event was a huge success!

View Infographic

fairlife infographic shown on a laptop screen

Inset photo of two cookies and glass of milk shown next to the fairlife milk & Cookies event evite

Event Materials

Family Fall Festival

For a family festival at a California pumpkin patch, we created cookie cutters in the shape of the fairlife cow icon, sippy cups and event invitations.