Kimco Services has been providing high-quality facilities cleaning and maintenance services for decades, but its website, sales collateral and social media lagged behind. Customers and employees couldn’t see the full potential of working with and for Kimco. It was clear the company needed fresh marketing materials to tell the full story, yet the Kimco team didn’t have the capacity or time to address it. Until they found DoubleTake Design.
Kimco tasked us with revitalizing their online, printed and social media marketing to:
- Refine and convey the company’s powerful value proposition
- Encourage customers to expand existing services
- Give salespeople memorable, professional tools to attract new customers
- Gain leads for new clients through its website
- Attract great new employees, the heart of the Kimco experience
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Getting to know Kimco Services
We started by looking at the big picture. Our discovery process includes meeting with key team members, researching the competition and asking the right questions. With Kimco, this proven process helped us fully understand the advantages, challenges and complexities of Kimco to develop a comprehensive strategy.
Clean and modern design
To reflect Kimco’s cleaning and maintenance expertise, we developed a fresh, clean, visual identity system to set the standard for all marketing materials. Our brand revitalization included:
- “Facilities Cleaning & Maintenance,” a new company descriptor to clearly define what the company does
- Hard-hitting, at-a-glance information
- Engaging photos that show the positive energy of the Kimco team
- Confident design with strategic use of white space
- Compelling content to convey the company’s strengths and benefits
- Re-prioritized list of services to show capabilities at-a-glance
- Icon development to simplify communication
- Powerful calls to action to improve response
