Brand Revitalization | Thermo/Cense

Design upgrades modernize distributor's brand

Our colleagues at Element-R Partners brought a simple project to DoubleTake Design: redesign a manufacturers line card for Thermo/Cense, an industrial distributor providing thousands of instruments and components to buyers nationally.

The company owner was so pleased with the improved look of the simple one-page piece, he decided to continue the upgrade effort for the company’s full website, including a modernized logo update and identity package that celebrated the 50th anniversary of Thermo/Cense.

Before & After

Website Design & Development

The refreshed website features clean, colorful design and provides smooth paths for visitors to find what they are looking for. Crisp photographs were carefully selected to speak to Thermo/Cense customers in varying industries.

Products are the heart of the site and are now organized by the brands represented by Thermo/Cense, by the industries they are used in, and by product solution categories. We built the site in WordPress, designed so that future additions and updates can be made easily and to ensure that all products display consistently.

Content is minimal yet conveys a strong service focus on all pages, helping attract new customers who want a trusted resource.

View Website

Thermo/Cense Home page displayed on responsive devices

Thermo/Cense Home Page

Seamless Mobile Experience

Clean and responsive website design adapts to any device
Features clear menus, large tap-friendly buttons, and easy-to-read fonts
Provides optimized readability and user experience on mobile devices
Captures the essence of the desktop website experience while prioritizing mobile usability
Users can enjoy the same functionality, intuitive navigation, and button performance on both desktop and mobile devices

Products

A Multi-faceted User Journey

How to facilitate user access to a wide range of industrial components across various product types, manufacturers, and industries? Our solution was to implement a multi-faceted user journey system to streamline product discovery — empowering users to navigate product categories through three distinct pathways:

Product Type Exploration: On the “Product Solutions” page users can delve into each category to explore the available manufacturers and their specific product offerings. This approach enables users to research and compare a wide range of product types from various manufacturers.

Manufacturer-Driven Search: Users can select from manufacturers showcased on the homepage and “Our Brands” page, which allows people to navigate directly to their preferred manufacturers’ product offerings.

Industry-Specific Focus: The “Industries Served” page provides users with product recommendations based on their specific industry needs. This streamlines the process for users familiar with their industry’s specific sensor and instrument requirements.

With this three pronged product exploration system, a diverse base of users can efficiently locate the ideal sensor or instrument based on their preferred search method, promoting a more user-friendly and time-saving experience.

Three screens depicting the Thermo/Cense user journey for product solutions

Three screens depicting the Thermo/Cense user journey for our brands

Three screens depicting the Thermo/Cense user journey for Industries served

CTAs (Calls to Action)

Our team created a mix of CTAs utilizing action-oriented language and prominent buttons for typographic CTAs and captivating imagery with compelling headlines for visual CTAs
All CTAs are unified in their purpose to guide users to contact Thermo/Cense for custom solutions or request a quote

Man in front of HVAC equipment holding an ipad displaying Thermo/Cense search results page

News Section

News section promotes industries, brands, products, improves SEO, enhances customer service and establishes industry expertise
News filtering system personalizes the user experience.
Card-based design system promotes scannability, organization, and efficient content display.
News articles contain category links, crosslinks, and optimized images for social sharing, providing seamless navigation and a one-stop shopping experience.
If a Product or Industry is featured in a News article, its category automatically adds the article to the Product or Industry page under Related News, making for a good user experience because related content is provided in one place.

Thermo/Cense web pages flat lay montage

Logo Design

Wordmark Design

Keeping the logomark which had stood the test of time, we provided several design options for a more modern version of the logo, removing the drop shadow from the logomark and updating the company name (wordmark) with a more modern font treatment. We highlighted the forward slash in the company name and added the new tagline. As can be seen on the business cards and the new website, the forward slash within the Thermo/Cense name is now a repeating design element.

To mark the company’s 50th anniversary we created a special badge, which is featured on the cards and other company materials.

Stationery

Business Cards

New, two-sided business cards leverage the refined company logo with the addition of bold colors and the distinctive forward slash. This bold design effectively shows the company as progressive among other industrial distributors.

Marketing Materials

Manufacturer Line Card

We redesigned the company’s line card, which highlights the brands that Thermo/Cense represents, using industrial imagery and featuring the red slash from the logo. In the digital version, which can be shared electronically, each of the manufacturer’s logos links to their website.

Front of Thermo/Cense Line Card in flat lay view

Back of Thermo/Cense Line Card in flat lay view

Are you ready to refresh your online presence?

Let’s Connect

“I'm very happy with everything and we have received positive feedback.”

Brett Rogers

President

Thermo/Cense Inc.

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